To provide Omnipack marketing team with a tool enabling for rapid creation, management and optimization of multi-lingual landing pages.
Stage 1 of 3
We started this project by building an embeddable,
2-step lead generation
While designing, our main was to make filling this long survey as fun as possible. Therefore we introduced many visual clues, reducing total cognitive load put on user while undertaking the survey, In addition, we implemented a 2-step approach, in which the user chooses whether to provide only the necessary information or fill the entire questionare. This approach turned out to be a highly effective as far form completition rates were considered.
The form was built around 12 questions,which provide Omnipack with enough information to prepare a comprehensive service offering.
Stage 2 of 3
During second phase of the project, we designed a highly-converting landing page layout, which included our custom lead generation form
Thanks to the implementation of two-step lead generation form and well planned information architecture, landing pages turned out to be highly effective, maintaining conversion rates of up to 20% on UK and DACH markets.
Stage 3 of 3
Having proven the effectiveness of our landing page concept, we developed a simple, yet powerful landing page management system.
The introduced system enabled Omnipack's marketing team to launch highly converting landing pages within minutes, therefore speeding up company's expansion on european marketsSee how it preforms live
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