Custom lead generation form & a landing page management system
Project goal
To provide Omnipack marketing team with a tool enabling for rapid creation, management and optimization of multi-lingual landing pages.
Our scope
UX design
UI design
Web development
Project duration
220h
Technologies used
Symfony
ReactJS
Php 7.4
Client
Omnipack
Stage 1 of 3
We started this project by building an embeddable,
2-step lead generation form
While designing, our main was to make filling this long survey as fun as possible. Therefore we introduced many visual clues, reducing total cognitive load put on user while undertaking the survey, In addition, we implemented a 2-step approach, in which the user chooses whether to provide only the necessary information or fill the entire questionare. This approach turned out to be a highly effective as far form completition rates were considered.
The form was built around 12 questions, which provide Omnipack with enough information to prepare a comprehensive service offering.
Stage 2 of 3
During second phase of the project, we designed a highly-converting landing page layout, which included our custom lead generation form
Thanks to the implementation of two-step lead generation form and well planned information architecture, landing pages turned out to be highly effective, maintaining conversion rates of up to 20% on UK and DACH markets.
Stage 3 of 3
Having proven the effectiveness of our landing page concept, we developed a simple, yet powerful landing page management system.
The introduced system enabled Omnipack's marketing team to launch highly converting landing pages within minutes, therefore speeding up company's expansion on european markets
See how it preforms liveUX/UI design
Marcin Mroczka
Web development
Konrad Reperowski
Growth strategy
Anna Sztabkowska | Skalski Growth
Web development
Barnaba Gańko
Web development
Adam Kwiecień
SEO optimisation
Mateusz Wrzos | greyotters
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